Wednesday, April 22, 2009

Emails I get: Earth Day

Once again, from the "stuff that comes across my desk" department. Warning: This is just a collection of various things I've received via email that I'm sharing simply as data points. But by all means, read the NRN story on organic spirits featured in this month's NRN Beverage Trends E-Newsletter.

One email from the Gerber Group was about their Earth Day tie-in with Veev Acai Spirit. By RSVP-ing at a participating bar, you get a complimentary "eco-friendly" cocktail made with Veev. But wait, there's more. For every bottle of Veev sold, the producers will donate $1 towards preserving the Brazilian rain forest.

In related news, an email from back in March from folks representing Veev stated that the company would also plant a tree for every Veev "Treetini" cocktail ordered at participating New York bars bars and restaurants through the rest of April until the end of May. Check out the Treetini website for more info and other participating locations elsewhere.

Earlier this month, TRU Organic Spirits released results from two independent studies that stated TRU's line of organic vodkas and gin are "the most radically carbon negative consumer products on the market." The company also said that the makers Melkon Khosrovian and Litty Mathew of TRU are working with hotel groups, creating all-organic fresh ingredient cocktail menus with major chains such as the Marriott Group, Wyndham Hotels and Resort and The Mandarin Oriental.

Other establishments chose to highlight existing green beverage efforts. One email blast I received was about Harbour's FRESH Water Filtration system that purifies water on-site, as well as the restaurant's reusing of glass water bottles.

Counter, an organic and vegetarian joint in the East Village, is holding an Earth Day celebration on the 23, with tickets available for $10. There will be music (promises of "electro-funk, disco and 80's dance") food, and of course, organic beverages. The party is in actuality an after party for Project Earth Day, runway show and student competition that puts the spotlight on green design principles and sustainability. The announcement boasted a long list of donations from beverage producers like EEL River Brewing Company, Doc's Hard Cider, Martin Scott Wines, Q Tonic, Rain Vodka, TRU Vodka & Gin, Peak Organic Brewing Company and Tequila Terras. Oh, and for every bottle of TRU Vodka consumed, TRU will plant a tree (One Tree per Bottle).

Diageo also announced some of their own Earth Day initiatives, with the company's employees from Norwalk, Conn., Plainfield, Ill., and Amherstberg, Ontario participating efforts to increase environmental awareness. The company also announced that Sterling Vineyards Winery in Napa Valley, Calif., has been certified as a Napa Valley Green Winery by the Napa County Department of Environmental Management. Daigeo also announced in the press release that the company recently b egan construction on a new high-capacity rum distillery in the U.S. Virgin Island with LEED certification principles in mind. The distillery is slated to begin production in 2011, with goals to supply all the rum used to make Captain Morgan products for the United States beginning in 2012.

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