It's the Utlimate Cocktail Challenge, and for the next two days, different spirit brands are competing head-to-head in a blind taste test to determine which spirits come out on top when used for classic cocktails.
More on this later, but for now, two quick pictures:
Sean Hoard making Negronis to be judged by Julie Reiner, Dave Wondrich and Doug Frost.

Judges Jacques Bezuidenhout, Tad Carducci and Dale DeGroff tasting Cosmopolitans.
