March 31
Louis 649 hosts regular Tuesday Night Tastings with different spirits and brands. Paul Tanguay and Tad Carducci of the Tippling Bros. were hosting their mini lecture of sorts on the topic of shochu.
Paul started off by explaining that the kanji used for sake is the kanji for alcohol and can be also pronounced shu or chu.
"Sho" means to burn or to concentrate, so the word "shochu" means something like "burned alcohol," so it's talking about distillation.
In creating sugars necessary to ferment and create alcohol, whether the end product will be shochu or sake, koji is used.
For a shochu to be considered a Honkaku shochu, Paul explained that the list of ingredients that could be used was limited. Rice, barley or sweet potato could be used. In sweet potato it's harder to propagate koji, so the koji is mixed with rice to create a rice mash first, then mixed with the sweet potato. Dates also fell into this group of approved base ingredients, though dates aren't a native fruit.
Paul talked about how regional temperature and climate affected alcohol production in Japan. Paul pointed out that Kyushu is well known for shochu, with Kagoshima prefecture on the island of Kyushu is famous for shochu production. Temperature in particular affects rates of fermentation. In the more northern regions, the sake is crisper, but in warmer climes like in Kyushu, super fast fermentation makes sake almost undrinkable. So put the stuff in a still and distill, and what do you get? Shochu.
So, one of the questions of the evening was, why is shochu not vodka? Paul explained that it wasn't the distillation that set shochu apart, but the use of koji in the fermentation process. As someone mentioned, the koji acts similarly as flor in sherry. And there are koji of different types that can produce different affects in drinks.
Paul said that since 1972, sake sales have been going down in Japan because it's considered an old man's drink while shochu's gained considerably popularity. And not just in Japan. Paul pointed out that shochu is only second to vodka as one of the world's best-selling spirits.
Shochu can be aged and there's no real age limit to it, but Paul said that one producer told him that shochu can't be aged past three years. So where's all the aged shochu? It's a matter of whiskey producers having a tight grip on aging and coloring.
For the tasting we got to try a barley shochu, then a sweet potato shochu, and finally a detsu shochu.
As we tried the sweet potato, Simon Ford asked if something like sweet vermouth would go with it.
"No..." Tad said, but then after a beat he added, "...but that's not entirely true."
Tad said that it can work, but there isn't that much of a complexity or bitterness for the shochu to stand up against the vermouth, so it can be used more as a base.
Tad went on to say as he worked with barley and rice shochu he played around with it until finding that the classic vodka model drinks work. He also reocmmended pisco-based drinks because, "If you think about it, there are pisco-esque qualities."
Tad further explained that when working from existing recipes or combination, they have to be tailored for shochu because of the spirit's more delicate nature. For example, if a drink would ask for 1.5oz, up it to 2 oz.
I agreed with that statement and also found it interesting how you could really taste the base ingredient in the shochu. The sweet potato one really did taste like sweet potato.
After we tasted the shochu, we got to drink a cocktail created by Tad called Blind Date in Manhattan. The drink is based on the Manhattan and uses date shochu.
Blind Date in Manhattan
date shochu
Maraschino liqueur
sweet vermouth
honey
lemon peel
Showing posts with label Tad Carducci. Show all posts
Showing posts with label Tad Carducci. Show all posts
Friday, April 10, 2009
Tuesday, December 30, 2008
Cleaning out the closet pt.1: Vanilla liqueur and amaro
I think it was Gore Vidal who said, "I'm sorry mama, I never meant to hurt you, I never meant to make you cry, but tonight I'm cleanin' out my closet."
...Wait, that was Eminem. And that's not exactly the sentiment I was going for.
Anyhow, I know there was sort of a chasm there for a couple of weeks to make it almost reminescent of the 400 years of silence between the Old and New Testaments. Year end things and hectic schedule in general made me very terrible about updating and I realize that there is now a small backlog of odds and ends. So, rather than let these experiences go to waste, and in the spirit of releasing all the old things of this year, I'm cranking out as many entries as I can using these odds and ends as the new year rings in. Working backwards in chronological order.
Vanilla liqueur and Amaro, or Two out of three ain't bad
Dec. 15
My first stop of the evening was at Pranna, where Navan was hosting a cocktail pairing dinner. The thing I find kind of interesting about Navan's events are they're rarely just a "Hey, here's our product, try some of it," type of thing. The events always try to bring in different elements that seem to make it more like an overall atmospheric lifestyle marketing in a way. With heavy emphasis on vanilla or the whole exotic angle of where vanilla comes from.
For example, at a previous Navan event I went to, besides cocktails, but there was also food, a little vanilla educational area, as well as a sort of booth/set up from a New York flower shop that specializes in rare and exotic flowers and arrangements.
The dinner at Pranna, one of several that Navan holds, wasn't an exception. Scarves and Panama hats were set out as party favors.
Aisha Sharpe of Contemporary Cocktails, the outfit that created Pranna's beverage program, and Pranna bar managers Elba Giron and Justin Noel created the drinks served for the evening.
Before the dinner itself, two seperate cocktails were served with hors d'oeuvre. The Jayakarta was made with kaffir lime leaves, yuzu juice, guava puree, freshly extracted giner juice, Navan, and Aperol. The drink was then topped with brut sparkling wine and grated kaffir lime leaves. The Winter Punch was made with Sialor Jerry spiced rum, Navan, fresh pressed apple juice, fresh lemon juice freshly extracted ginger juice and angostura bitters. The drink was then garnished with pomegranate seeds and freshly grated nutmeg.
The dinner's first course of Penang Chicken Spring Rolls, Spinach Potato Curry Puffs and Crispy Paneer Lollipops was paired with a first course flight of cocktails were served amuse-bouche style in small shot glasses. The three different drinks reflected sweet, spicy and sour flavors. The Berry Twist for Thailand reflected sweet and was made with strawberries, Thai basil, fresh lemons and Navan, garnished with a strawberry heart and Thai basil sprig.
El Diablo, the Spicy Spice of the trio, got its heat from Thai Bird chile-infused Navan. Additional ingredients were Navan, El Tesoro blanco, fresh pressed pineapple juice, fresh lemon juice and Calamansi honey. Then a sprinkl of dried chile powder and sea salt for garnish.
The third drink, the Luzon Sour, was made with Granny Smith apples, fresh yuzu juice, fresh lemon juice, Tio Pepe Fino Sherry and Navan.
For the second course, we were served with several dishes family-style. There was Pandan Warpped Halibut with Navan Red Curry Sauce, Ancho Airline Chicken with a Navan Lemongrass sauce as well as Cumin-crusted Hanger Steak with a red wine peppercorn sauce.
The cocktail paired with this course was the Pandan Smash. Pandan Leaves, lemongrass syrup, fresh lemons and Navan was topped with sparkling water and garnished with a lemon wheel and Pandan strips.
I couldn't stick around for the third course that featured the rich-sounding dessert trio of Chocolate Fudge Cake with a Navan Chile Zabaglione, Navan Caramel Ice Cream and Banana Ginger Cake with a Chocolate Navan Cream and Vanilla Caramel. The drink for this course was called Winter Island. And the menu told me that this particular cocktail was to be made with Cruzan Single Barrel Rum, Navan, ripe bananas, green cardamom, Moscovado syrup, and angostura bitters.
Though I was curious, sadly, I had to leave that final drink untasted because I was scheduled to make an appearance at the Averna Appreciation Party and the dinner was running a little later than expected. The party was at Louis 649 all the way down on 9th street between avenues B and C.
I managed to pop in just as Bret Thorn was making his escape.
"Do you guys work in shifts or something?" Tad Carducci asked me as he saw me pop up at the bar with Bret heading out the door.
Tad and Damon Dyer were working the bar that evening. Don Lee was supposed to make an appearance since the party was supposed to congratulate him on his winning cocktail, La Cola Nostra, from the Averna competition a while back. Unfortunately, continued medical care for the arm he broke right before the aforementioned competition kept him from the event.
Damon was making toddies the good old-fashioned way that grandma used to make them when you had a cold, or maybe you couldn't fall asleep (or extra strong for those nights when she really needed you to sleep now), Blue Blazer style. Come on, everybody loves fire. I know I do.
I tried Don's La Cola Nostra Punch (Amaro Averna, Fantinel Prosecco, Zapaca Centenario rum, St. Elizabeth Allspice Dram, lime juice, simple syrup and lime wedges as garnishes), as well as two different toddies. I chatted a bit with Thanh-Nam Vo Duy (Hennessy) and J.C. Iglesias (Grand Marnier), talking about various fun topics, like having the three-tier system broken down for me.
There was another cocktail/bartender industry event planned at Pranna later in the evening, but I called it a night after the Averna Appreciation Party. It was drizzly and my shoes were killing me.
...Wait, that was Eminem. And that's not exactly the sentiment I was going for.
Anyhow, I know there was sort of a chasm there for a couple of weeks to make it almost reminescent of the 400 years of silence between the Old and New Testaments. Year end things and hectic schedule in general made me very terrible about updating and I realize that there is now a small backlog of odds and ends. So, rather than let these experiences go to waste, and in the spirit of releasing all the old things of this year, I'm cranking out as many entries as I can using these odds and ends as the new year rings in. Working backwards in chronological order.
Vanilla liqueur and Amaro, or Two out of three ain't bad
Dec. 15
My first stop of the evening was at Pranna, where Navan was hosting a cocktail pairing dinner. The thing I find kind of interesting about Navan's events are they're rarely just a "Hey, here's our product, try some of it," type of thing. The events always try to bring in different elements that seem to make it more like an overall atmospheric lifestyle marketing in a way. With heavy emphasis on vanilla or the whole exotic angle of where vanilla comes from.
For example, at a previous Navan event I went to, besides cocktails, but there was also food, a little vanilla educational area, as well as a sort of booth/set up from a New York flower shop that specializes in rare and exotic flowers and arrangements.
The dinner at Pranna, one of several that Navan holds, wasn't an exception. Scarves and Panama hats were set out as party favors.
Aisha Sharpe of Contemporary Cocktails, the outfit that created Pranna's beverage program, and Pranna bar managers Elba Giron and Justin Noel created the drinks served for the evening.
Before the dinner itself, two seperate cocktails were served with hors d'oeuvre. The Jayakarta was made with kaffir lime leaves, yuzu juice, guava puree, freshly extracted giner juice, Navan, and Aperol. The drink was then topped with brut sparkling wine and grated kaffir lime leaves. The Winter Punch was made with Sialor Jerry spiced rum, Navan, fresh pressed apple juice, fresh lemon juice freshly extracted ginger juice and angostura bitters. The drink was then garnished with pomegranate seeds and freshly grated nutmeg.
The dinner's first course of Penang Chicken Spring Rolls, Spinach Potato Curry Puffs and Crispy Paneer Lollipops was paired with a first course flight of cocktails were served amuse-bouche style in small shot glasses. The three different drinks reflected sweet, spicy and sour flavors. The Berry Twist for Thailand reflected sweet and was made with strawberries, Thai basil, fresh lemons and Navan, garnished with a strawberry heart and Thai basil sprig.
El Diablo, the Spicy Spice of the trio, got its heat from Thai Bird chile-infused Navan. Additional ingredients were Navan, El Tesoro blanco, fresh pressed pineapple juice, fresh lemon juice and Calamansi honey. Then a sprinkl of dried chile powder and sea salt for garnish.
The third drink, the Luzon Sour, was made with Granny Smith apples, fresh yuzu juice, fresh lemon juice, Tio Pepe Fino Sherry and Navan.
For the second course, we were served with several dishes family-style. There was Pandan Warpped Halibut with Navan Red Curry Sauce, Ancho Airline Chicken with a Navan Lemongrass sauce as well as Cumin-crusted Hanger Steak with a red wine peppercorn sauce.
The cocktail paired with this course was the Pandan Smash. Pandan Leaves, lemongrass syrup, fresh lemons and Navan was topped with sparkling water and garnished with a lemon wheel and Pandan strips.
I couldn't stick around for the third course that featured the rich-sounding dessert trio of Chocolate Fudge Cake with a Navan Chile Zabaglione, Navan Caramel Ice Cream and Banana Ginger Cake with a Chocolate Navan Cream and Vanilla Caramel. The drink for this course was called Winter Island. And the menu told me that this particular cocktail was to be made with Cruzan Single Barrel Rum, Navan, ripe bananas, green cardamom, Moscovado syrup, and angostura bitters.
Though I was curious, sadly, I had to leave that final drink untasted because I was scheduled to make an appearance at the Averna Appreciation Party and the dinner was running a little later than expected. The party was at Louis 649 all the way down on 9th street between avenues B and C.
I managed to pop in just as Bret Thorn was making his escape.
"Do you guys work in shifts or something?" Tad Carducci asked me as he saw me pop up at the bar with Bret heading out the door.
Tad and Damon Dyer were working the bar that evening. Don Lee was supposed to make an appearance since the party was supposed to congratulate him on his winning cocktail, La Cola Nostra, from the Averna competition a while back. Unfortunately, continued medical care for the arm he broke right before the aforementioned competition kept him from the event.
Damon was making toddies the good old-fashioned way that grandma used to make them when you had a cold, or maybe you couldn't fall asleep (or extra strong for those nights when she really needed you to sleep now), Blue Blazer style. Come on, everybody loves fire. I know I do.
I tried Don's La Cola Nostra Punch (Amaro Averna, Fantinel Prosecco, Zapaca Centenario rum, St. Elizabeth Allspice Dram, lime juice, simple syrup and lime wedges as garnishes), as well as two different toddies. I chatted a bit with Thanh-Nam Vo Duy (Hennessy) and J.C. Iglesias (Grand Marnier), talking about various fun topics, like having the three-tier system broken down for me.
There was another cocktail/bartender industry event planned at Pranna later in the evening, but I called it a night after the Averna Appreciation Party. It was drizzly and my shoes were killing me.
Labels:
Aisha Sharpe,
Amaro,
Averna,
Damon Dyer,
Navan,
Pranna,
Tad Carducci,
vanilla liqueur
Thursday, October 30, 2008
Pranna opening party
Oct. 29
I stopped by Pranna and was surprised at how huge the space was. There was a ground floor, a basement and also a second floor/mezzanine area accessible by several staircases in an intricate glass and steel kind of setup.
Yet with all this space, the place was PACKED.
The restaurant is a Manhattan debut for two of the partners, Rajiv and Payal Sharma, who previously had establishments in Long Island. They are partnered with executive chef Chai Trivedi (Sapa, Sitar Restaurant).
The information provided by Bullfrog and Baum said that Trivedi's menu focuses on flavors from Southern Asia with influences Thailand, Laos, Cambodia, Vietnam and India.
I did manage to snag two bits of samplings in the hubbub. I tried out a lamb slider with definite Indian spices, another was a fried tofu appetizer with a bit of cilantro on it so I got where they were coming from.
I wound my way up and down between people, ducking under servers' trays. Somehow, like a marathoner, I found a glass of champagne in my hand without any recollection of doing so. I took a breather at the upstairs bar and quickly downed the bubbly stuff so I could grab another drink. I caught only the "Butterfly" in its two-word name over the din, but saw the guy muddle some kiwi before adding liquid and garnishing it with a rose petal. The flavor hinted at there possibly being some rosewater or other floral liqueur added to it. I took a deep breath to get ready to head back downstairs and quite possibly escape when I found out that Jonathan Pogash and Tad Carducci were there.
I told Jonathan of my plans to make an early escape and asked him if he knew who was responsible for the drinks here.
"Oh it's Willy and Aisha," Jonathan said.
"What? Really? I did not know this."
"Yea, Aisha was up here a couple of seconds ago, but Willy should be at the bar downstairs. You know Elba Giron? She's the bar manager."
Ooooh, it all clicked. I remembered Elba telling me about the new place she'd be working for when I saw her at an event for Sobieski Vodka. So this was the place.
I decided to maybe try and catch Willy Shine or Aisha Sharpe from Contemporary Cocktails then tuck and roll out and away from the increasing crowd.
As I wriggled and snaked my way around downstairs I walked right into Akiko Katayama. It was kind of funny, because after referring to Andrew Knowlton as, "You know, one of the judge dudes from Iron Chef: America?" to a non-foodie friend when I was recounting who I saw at the Blue Blazer Mix-Off on Monday, I instantly thought to myself, "Hey, I haven't seen Akiko in forever. I used to run into her ALL the time."
I told Akiko what a coincidence it was since I'd just been thinking about her earlier in the day. How'd she been doing?
"I was up in Washington making wine," she answered.
The past two months she'd been busying getting involved with the wine making process and learning about what actually goes down.
"I now have a better appreciation for what I'm drinking," she said holding up her wine glass.
I circled around trying to approach the downstairs bar a little better from a different angle and found myself again at the exact same spot. This time I managed to spot Willy through the dense crowd, and turned right to see that Jacques Bezuidenhout and Charlotte Voisey.
Willy finally saw me and came over.
"Hey, I found out, like, just ten minutes ago that you guys were doing the drinks here," I said.
Willy said he and Aisha had been working on the menu for about four months now to make sure it went well with the food and the concept. Besides developing drinks, they also trained staff members so that they can serve the drinks properly. They are contacted to work with Pranna for a year and will probably come up with some more cocktails throughout that year.
"This is not a club, it's not a lounge, it's a full restaurant," Willy told me.
I said I'd come back to try out the cocktail menu sometime when the place wasn't too busy. Willy said I needed to come in and try the cocktail with the food since they worked hard to make sure it all worked together.
I stopped by Pranna and was surprised at how huge the space was. There was a ground floor, a basement and also a second floor/mezzanine area accessible by several staircases in an intricate glass and steel kind of setup.
Yet with all this space, the place was PACKED.
The restaurant is a Manhattan debut for two of the partners, Rajiv and Payal Sharma, who previously had establishments in Long Island. They are partnered with executive chef Chai Trivedi (Sapa, Sitar Restaurant).
The information provided by Bullfrog and Baum said that Trivedi's menu focuses on flavors from Southern Asia with influences Thailand, Laos, Cambodia, Vietnam and India.
I did manage to snag two bits of samplings in the hubbub. I tried out a lamb slider with definite Indian spices, another was a fried tofu appetizer with a bit of cilantro on it so I got where they were coming from.
I wound my way up and down between people, ducking under servers' trays. Somehow, like a marathoner, I found a glass of champagne in my hand without any recollection of doing so. I took a breather at the upstairs bar and quickly downed the bubbly stuff so I could grab another drink. I caught only the "Butterfly" in its two-word name over the din, but saw the guy muddle some kiwi before adding liquid and garnishing it with a rose petal. The flavor hinted at there possibly being some rosewater or other floral liqueur added to it. I took a deep breath to get ready to head back downstairs and quite possibly escape when I found out that Jonathan Pogash and Tad Carducci were there.
I told Jonathan of my plans to make an early escape and asked him if he knew who was responsible for the drinks here.
"Oh it's Willy and Aisha," Jonathan said.
"What? Really? I did not know this."
"Yea, Aisha was up here a couple of seconds ago, but Willy should be at the bar downstairs. You know Elba Giron? She's the bar manager."
Ooooh, it all clicked. I remembered Elba telling me about the new place she'd be working for when I saw her at an event for Sobieski Vodka. So this was the place.
I decided to maybe try and catch Willy Shine or Aisha Sharpe from Contemporary Cocktails then tuck and roll out and away from the increasing crowd.
As I wriggled and snaked my way around downstairs I walked right into Akiko Katayama. It was kind of funny, because after referring to Andrew Knowlton as, "You know, one of the judge dudes from Iron Chef: America?" to a non-foodie friend when I was recounting who I saw at the Blue Blazer Mix-Off on Monday, I instantly thought to myself, "Hey, I haven't seen Akiko in forever. I used to run into her ALL the time."
I told Akiko what a coincidence it was since I'd just been thinking about her earlier in the day. How'd she been doing?
"I was up in Washington making wine," she answered.
The past two months she'd been busying getting involved with the wine making process and learning about what actually goes down.
"I now have a better appreciation for what I'm drinking," she said holding up her wine glass.
I circled around trying to approach the downstairs bar a little better from a different angle and found myself again at the exact same spot. This time I managed to spot Willy through the dense crowd, and turned right to see that Jacques Bezuidenhout and Charlotte Voisey.
Willy finally saw me and came over.
"Hey, I found out, like, just ten minutes ago that you guys were doing the drinks here," I said.
Willy said he and Aisha had been working on the menu for about four months now to make sure it went well with the food and the concept. Besides developing drinks, they also trained staff members so that they can serve the drinks properly. They are contacted to work with Pranna for a year and will probably come up with some more cocktails throughout that year.
"This is not a club, it's not a lounge, it's a full restaurant," Willy told me.
I said I'd come back to try out the cocktail menu sometime when the place wasn't too busy. Willy said I needed to come in and try the cocktail with the food since they worked hard to make sure it all worked together.
Tuesday, June 24, 2008
Absinthe sipping at La Fée's U.S. launch party
June 23
It seemed like La Fée really wanted to tie the image of their product to its history as being a muse for artists. The space rented for the event was a sort of all-purpose space billed for use as gallery and sometimes fashion show setting. Emerald green bottles of absinthe as well minty colored prepared versions of it stood out against the stark white setting of the place. Everything was white, the tables, chairs, linen. Except for one brightly-colored sofa that looked highly embarrassed that no one informed it that this would be a white-outfit party, the entire place was as white as a canvas with a fresh coat of gesso.
Even George Rowley, managing director of La Fée, seemed dressed for the space in a light suit with pastel colors reminiscent of sorbet.
George visited our offices last Friday to talk about the product and one of the things about the appeal of absinthe in today's market is that even with all the stories of the drink's naughtiness, it has actual historical and cultural significance and was the drink of choice for numerous artists. The brand seems to be very keen on emphasizing that particular aspect of the drink through a pretty image conscious way of marketing the product and sets it aside from other products on the market. Though La Fée produces several varieties of absinthe, from a "Bohemian" that's more of a Czech style as well as premium wine-based versions, the brand at the moment is only making La Fee's Absinthe Parisienne available in United States market to not dilute the image. The flagship product is modeled to be more like the traditional French absinthe with its beet-based neutral spirits that was formulated and approved by absinthe historian and author Marie-Claude Delahaye of Musée de l'Absinthe in France. The bottles also come with an absinthe spoon to help consumers enjoy it the way it was back in its heyday without being intimidated by the idea of not having all the necessary props. And, hey, free spoon.
The event really got into this artist imagery with five canvasses hung around the main area of the space at the event. Four of them depicted minimalist image and text related to an artist who partook of absinthe. A pedestal in front of these canvasses held the physical item depicted on the canvass giving the whole thing an even more of an installation feel. For example, one canvas showed a broken teacup, with text saying Van Gogh drank absinthe from a broken teacup. The pedestal in front of the canvas held a broken teacup. Later in the evening the canvasses got raffled off. For a second I kind of wanted one. Then I realized I don't know why I wanted one besides the fact they were offering it and raffles get me all excited. I also realized that if I really did win a canvas, I'd have to schlep it home somehow and my desire to win quickly dissipated.

On my way to this event, I took a right and Spring and as I was walking down Mulberry when I bumped into Leo DeGroff (Contemporary Cocktails) and his girlfriend Kaye Rabuy, and Pegu Club's Kenta Goto. They were on their way to the event as well and were coming from the NY Bar Show. I'd entirely forgotten that. Well, "forget" is incorrect. I was thinking about attending it, but noticed that the times and dates for the events and seminars I wanted to attend weren't working out with my schedule and I sort of put the whole thing out of my mind.
The main "art gallery" section had some tables serving up La Fée absinthe in the traditional manner, with water and sugar. They even had some absinthe fountains set up.
I said hello to Tony Abou-Ganim, then made my way into the adjoining room where the food was coming from. There were some tables and chairs set up and Damon Dyer (who mixes at Death and Co. and Flatiron Lounge) and Jonathan Pogash (The Cocktail Guru) were making Sazeracs (La Fée Absinthe Parisienne, sugar cube/granulated sugar, Peychuad's bitters, cognac), La Fée Sours (absinthe, fresh lemon juice, sugar, egg white), and Sea Foam Fizzes (absinthe, lemon juice, sugar, egg white and a touch of soda on top).
I even finally met Dave Kaplan, owner of Death and Co., putting a face to the voice.
Tad Carducci and Paul Tanguay (of the drink consulting firm The Tippling Bros.) were also present. And since we're on the topic of absinthe, the recently opened Apothecary Lounge in Philadelphia, where The Tippling Bros. consulted, has an elaborate absinthe fountain on premises.
Sometimes depending on the location (and slightly depending on the product), you can guess what the crowd will be like. I figured the Soho location would lend it to some hip persons making appearances, but I was also anticipating it to be a mish-mash of cool types and I was pretty on the money. I saw some very young ladies running around in Olsen twins' gear (large over-sized flannel shirt, shorts, huge plastic rim sunglasses) as well as a whole gaggle of leggy blondes in jewel-toned variations of shiny baby doll dresses. There were some music industry types. At one point you might find yourself talking to a dude in a crisp suit only to turn around and say "excuse me" to a guy in jeans and a graphic t-shirt.
It was one of those parties where you wander in and half the faces you recognize or you just feel like you might. Though honestly, there were several people there who just had "that face." You know, the kind where you could swear he was the guy who was in that thing about this thing, but you're not sure? Over the course of the evening, several times, from different persons (including myself), the refrain "Hey, that dude over there looks familiar," was repeated.
Also I really wanted the green lobster they had sitting on the pedestal for the Dali-themed canvas. Yea, no dice on that.
It seemed like La Fée really wanted to tie the image of their product to its history as being a muse for artists. The space rented for the event was a sort of all-purpose space billed for use as gallery and sometimes fashion show setting. Emerald green bottles of absinthe as well minty colored prepared versions of it stood out against the stark white setting of the place. Everything was white, the tables, chairs, linen. Except for one brightly-colored sofa that looked highly embarrassed that no one informed it that this would be a white-outfit party, the entire place was as white as a canvas with a fresh coat of gesso.Even George Rowley, managing director of La Fée, seemed dressed for the space in a light suit with pastel colors reminiscent of sorbet.
George visited our offices last Friday to talk about the product and one of the things about the appeal of absinthe in today's market is that even with all the stories of the drink's naughtiness, it has actual historical and cultural significance and was the drink of choice for numerous artists. The brand seems to be very keen on emphasizing that particular aspect of the drink through a pretty image conscious way of marketing the product and sets it aside from other products on the market. Though La Fée produces several varieties of absinthe, from a "Bohemian" that's more of a Czech style as well as premium wine-based versions, the brand at the moment is only making La Fee's Absinthe Parisienne available in United States market to not dilute the image. The flagship product is modeled to be more like the traditional French absinthe with its beet-based neutral spirits that was formulated and approved by absinthe historian and author Marie-Claude Delahaye of Musée de l'Absinthe in France. The bottles also come with an absinthe spoon to help consumers enjoy it the way it was back in its heyday without being intimidated by the idea of not having all the necessary props. And, hey, free spoon.
The event really got into this artist imagery with five canvasses hung around the main area of the space at the event. Four of them depicted minimalist image and text related to an artist who partook of absinthe. A pedestal in front of these canvasses held the physical item depicted on the canvass giving the whole thing an even more of an installation feel. For example, one canvas showed a broken teacup, with text saying Van Gogh drank absinthe from a broken teacup. The pedestal in front of the canvas held a broken teacup. Later in the evening the canvasses got raffled off. For a second I kind of wanted one. Then I realized I don't know why I wanted one besides the fact they were offering it and raffles get me all excited. I also realized that if I really did win a canvas, I'd have to schlep it home somehow and my desire to win quickly dissipated.

On my way to this event, I took a right and Spring and as I was walking down Mulberry when I bumped into Leo DeGroff (Contemporary Cocktails) and his girlfriend Kaye Rabuy, and Pegu Club's Kenta Goto. They were on their way to the event as well and were coming from the NY Bar Show. I'd entirely forgotten that. Well, "forget" is incorrect. I was thinking about attending it, but noticed that the times and dates for the events and seminars I wanted to attend weren't working out with my schedule and I sort of put the whole thing out of my mind.
The main "art gallery" section had some tables serving up La Fée absinthe in the traditional manner, with water and sugar. They even had some absinthe fountains set up.
I said hello to Tony Abou-Ganim, then made my way into the adjoining room where the food was coming from. There were some tables and chairs set up and Damon Dyer (who mixes at Death and Co. and Flatiron Lounge) and Jonathan Pogash (The Cocktail Guru) were making Sazeracs (La Fée Absinthe Parisienne, sugar cube/granulated sugar, Peychuad's bitters, cognac), La Fée Sours (absinthe, fresh lemon juice, sugar, egg white), and Sea Foam Fizzes (absinthe, lemon juice, sugar, egg white and a touch of soda on top).I even finally met Dave Kaplan, owner of Death and Co., putting a face to the voice.
Tad Carducci and Paul Tanguay (of the drink consulting firm The Tippling Bros.) were also present. And since we're on the topic of absinthe, the recently opened Apothecary Lounge in Philadelphia, where The Tippling Bros. consulted, has an elaborate absinthe fountain on premises.
Sometimes depending on the location (and slightly depending on the product), you can guess what the crowd will be like. I figured the Soho location would lend it to some hip persons making appearances, but I was also anticipating it to be a mish-mash of cool types and I was pretty on the money. I saw some very young ladies running around in Olsen twins' gear (large over-sized flannel shirt, shorts, huge plastic rim sunglasses) as well as a whole gaggle of leggy blondes in jewel-toned variations of shiny baby doll dresses. There were some music industry types. At one point you might find yourself talking to a dude in a crisp suit only to turn around and say "excuse me" to a guy in jeans and a graphic t-shirt.
It was one of those parties where you wander in and half the faces you recognize or you just feel like you might. Though honestly, there were several people there who just had "that face." You know, the kind where you could swear he was the guy who was in that thing about this thing, but you're not sure? Over the course of the evening, several times, from different persons (including myself), the refrain "Hey, that dude over there looks familiar," was repeated.
Also I really wanted the green lobster they had sitting on the pedestal for the Dali-themed canvas. Yea, no dice on that.
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